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FULL ARTICLE | EDITORIAL 
Tesla says Model 3 leads US ‘Mid-Sized-Premium Sedans’ in July  
Peter Schmidt | Editor

Published: Fri, 03rd August 2018 18:14:28 GMT
 

Editorial Tesla Model 3 US data

"Today, perhaps more than ever, we live in a world of fake news. Who’s to know whether car A compared to car B is built with both superior quality parts and quality labour and in consequence is notably more fault free and reliable?

Claims to that effect wouldn’t pass the test unless supported by hard data from independent and trustworthy expert sources. 

For cars that would be trusted non-autoindustry market research specialist who would pick an unbiased sample in order to test consumers’ assessment of the cars they drive.

Again, all of this, to have any credibility whatsoever, must be based on solid foundations of genuine data. 

And yet, we are increasingly bombarded with news that has next to no factual basis. 

That’s not only whiter teeth from a certain brand of toothpaste or softer jumpers from this or that fabric conditioner, cars, albeit less obvious, are no exception. 

Today, more so than ever, countless motoring magazines are forming an orderly queue to award prizes to cars. 

That’s best-value family car, best Small-Sector car, etc, etc, etc. 

The list is endless. 

A perfect gift for the carmakers, whose representatives will delight in taking these prizes. 

The average new car buyers, to their peril, have really no idea as to what is genuine or not. 

On the plus side, claims such as the world’s top-selling SUV-Crossover, Europe’s highest selling cabriolet or highest selling electric car (BEV) have to be based on statistical facts. 

So, if a manufacturer makes such a claim in advertising, these claims, if challenged, have to be substantiated. And it is here where the problems really start. 

Data is power. 

No doubt, in the automotive world the future is electric. 

However, what technology will eventually rule the roost, say pure battery powered (BEVs) cars or fuel-cell powered (FCEV) vehicles, is anybody’s guess. 

Nearly the same can be said about Tesla sales in its domestic US backyard.

Automotive News (AN), a very long established and much respected US motor industry publication, is using its best guesstimates for monthly US sales of Tesla models. 

The UK is no exception. Tesla’s sales in the UK are not revealed in monthly car registration tables.

 AID was also left in the dark on this Tesla sales issue. 

It was left with precious little alternative but to make use of the UK’s “Freedom of Information Act” (FOIA) in order to get some factual Tesla UK registration numbers. 

Yesterday, Tesla’s US organisation issued a tweet-based graph showing its Model 3 as a winner. 

In July, according to this Tesla tweet, the Model 3 alone was responsible for more than half the so-called “Mid-Sized-Premium Sedans” sold in the US. 

If true, it means it comfortably outsold long established heavyweights such as the BMW 3-Series, Mercedes C-Class, Audi A4 and the Lexus IS. 

Reading from the Tesla issued graph, July’s Model 3 sales in the US reached close on 13,000 units compared with 3,841 same month Mercedes C-Class sales in the US. 

But that’s not all, Tesla’s graph says this July the Model 3 sold better than all the other sector rivals combined. 

That’s just over half the US segment. Meanwhile, July’s highly respected Automotive News model sales figures for the US July market shows the Tesla Models 3 with an “estimated” 1,000 sales and 7,000 for the seven months to July this year.

In view of the much debated fake news issue, even Tesla enthusiasts would do well to take company news with some healthy scepticism and a pinch of salt. 
 

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