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PREMIUM BRANDS 
Mercedes, the calm before the storm?
Published: Fri, 28th July 2017 16:16:00 GMT  
 

Mercedes car sales premium BMW Audi, Zetsche

In Europe, auto-industry news is currently top of the media agenda, and much of it, at least for Germany’s leading carmakers, is depressingly gloomy. On the one hand there is seemingly endless flak aimed at diesels, while on the other there are potentially deeply damaging new allegations of yet another auto-industry cartel; this time among Germany’s leading carmakers 

Daimler, making the most of what seems like a brief ceasefire, offered a ray of bright sunshine out of darkening German autoindustry skies. 

Daimler’s still high-flying car division completed this year’s second quarter with a 9 per cent increase in global sales, lifting its pre-tax margin (EBIT) for this year’s second quarter to 10.2 per cent from 6.4 per cent during the same period last year. 

Apart from yet another set of rosy financial figures, the Mercedes car brand also completed this year’s first half as the world’s leading prestige car brand. 

In fact, after edging past long-time sector leader BMW, the brand with the three-pointed star has held this coveted position since the middle of last year.


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MORE PREMIUM MARKET ARTICLES LIKE THIS:

| Prestige sector car battle – Mercedes’ star still climbing  28 Jun 2017


| Mercedes Cars, great strength, few problems  13 Apr 2017


| Audi hurt by toxic waves of Volkswagen diesel emissions scandal  22 Mar 2017

 

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