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BRAZIL
Brazilís limp car sales balloon ready to rise?
Published: Wed, 14th June 2017 08:52:59 GMT  
 

Brazil Quartery Passenger Car sales trends

After a 2-year car sales slump, Brazilís car market is showing unmistakeable signs of trying to bounce back, according to latest Fenabrave numbers. But with the gathering signs of a gradual return to normality, the emerging competitive landscape has changed a great deal and now bears little or no resemblance to the cosy vehicle sales oligopoly operating happily in Brazil for decades. The giants of Brazilís car market, which have long enjoyed the fruits of their largely uncontested historical pole positions in this market, are now taking it on the chin

Whichever way Brazilís recent car sales numbers are looked at, they support the view that after finally hitting the bottom in the fourth quarter of 2015, since then the market has followed a steady recovery path.

So far the comeback saw a forever shrinking rate of decline, which hit its lowest rate during this particular stretch in this yearís opening first quarter.

It best glass half-full manner, it suggests that Brazilís new car market - despite the sudden appearance of further dark cloud on the countryís political horizon - may be about to post its first annual sales gain in almost four years.

Brazilís new car market, buoyed by the longest uninterrupted period of expansion last peaked at just over 2.8 million sales in 2012.


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