It is a rare development that a run-out product, already on the scene since 2006, is still producing record sales.
But exactly that is what happened during the opening three months of this year with Mercedes’ long-serving Sprinter van range.
Drawing attention to both the longevity and popularity of Mercedes long
serving Sprinter range, “it is primarily due to our [Sprinter] van icon that Mercedes-Benz Vans has posted its most successful first quarter of all time – in terms of unit sales, revenue and EBIT”, said Mercedes.
Given that even the most successful product is subjected to its individual life-cycle, Mercedes-Benz Vans will launch the next generation of the Sprinter before the end of this decade
Global deliveries of Mercedes’ Sprinter range, primarily designed to cater for the high volume 2.8t to 3.50t GVW (Gross Vehicle Weight) segment, rose 10 per cent to 45,000 units, according to Mercedes.
That marks a new all-time sales record for any first
quarter, Mercedes said.
The Sprinter, despite its age, remains particularly successful in its key European home patch.
Buoyed a great deal by the intensifying growth of Internet shopping, in the EU30 region, made up of today’s 28 EU markets plus EFTA countries Switzerland and Norway, first quarter growth in the region reached some 12 per cent.
Other than that, the Sprinter’s first quarter sales growth in two of the region’s biggest markets Germany and the UK reached a respective 15 and 10 per cent, according to Mercedes..
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