AID Newsletter banner including supplement header
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  ASIA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

 
WESTERN EUROPE | ELECTRIC CAR MARKET |  AID EXCLUSIVE       
Tesla Model S photo finish in Europe’s 2016 luxury sector car sales race
Published: Tue, 28th Mar 2017 16:53:04 GMT  
 

West European Tesla and Luxury car sales 2016

Despite tempting incentives, in the vast majority of European markets average would-be new car buyers remain cautious about opening their wallets for a still pricey green electric car. But with Tesla’s success now a hot topic at top-notch clubhouse bars, the same certainly cannot be said for Europe’s high-income earners

Last year’s European sales race in the status-rich market for the large saloons favoured by senior bankers and bureaucrats ended with a classic photo-finish between the Mercedes’ S-Class - the traditional sector leader - BMW’s 7-Series and Tesla’s Model-S.

Although Tesla’s Model-S, in terms of overall size and interior roominess is not even a faint match for the usual front-runners in Europe’s comparatively small luxobarge market, when it comes to pricing, would-be Model S buyers have to fork out roughly the same money as an average S-Class buyer.

So it comes as a genuine surprise to many market observers that Tesla’s pricey Model-S is continuing to attract the attention of comparatively wealthy new car buyers in Europe.

In a world where almost everything by way of comparison is relative, it is worthy to compare last year’s West European sales of a rare breed of cars competing roughly in the same or similar pricing brackets.

Last year, repeating the success already flagged some 12-months earlier, Tesla’s Model-S still attracted some 12,400 buyers in Western Europe.

That compares with near identical full year regional sales of the Mercedes S-Class, the traditional top-seller in what still ranks as one of Europe’s smallest sector.

According to AID’s own data, last year’s exclusive luxury car segment, made up of little more than a handful of notable contenders, accounted for just 0.3 per cent of West Europe’s car market.

So it is a rare event that not one, but three models complete a full sales year with next to identical sales in Western Europe.

And that’s exactly what happened during the course of last year, with the Mercedes S-Class and BMW 7-Series ending last year with almost identical sales; that’s just a touch under 12,500 sales during the whole of last year.

Tesla, with its Model 3, is reportedly gunning for mass-market Toyota buyers
...more

 


MORE ELECTRIC ARTICLES LIKE THIS:

| Mitsubishi Outlander still leads Europe’s PHEV model sales league  09 Feb 2017


| PHEVs, after briefly losing out to BEVs regain upper hand this January  08 Feb 2017


| Zoe was last year’s top-selling BEV in Western Europe, AID’s own data reveals  31 Jan 2017

 

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter