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GERMANY     
Audi hurt by toxic waves of Volkswagen diesel emissions scandal
Published: Wed, 22nd Mar 2017 14:31:09 GMT  
 

Stadler Hackenberg Frankfurt IAA 2015

Describing this past year as the most challenging in Audi’s history, thanks in no small part to the toxic fallout from Volkswagen’s dieselgate affair and the related financial drain on the company’s resources, for the current year Rupert Stadler – Audi CEO – still offered a return to near normal profitability and a slight rise in unit sales. In short, the optimistic prospect of a return to business as usual. But in more ways than one, for Audi’s CEO 2017 already began on a sombre note

That’s due to a setback in its biggest and traditionally most profitable Chinese market, where Audi’s January and February sales, thanks in large part to a ‘go-slow’ from its disgruntled existing dealers, fell by a respective 35.3 and 5.8 per cent.

However, there’s also a bright side to this year’s Audi prospects.

Suggesting that at long last the worst could well be over, for this year’s operating profits Audi predicts a return to the 8 – 10 per cent margin corridor.

Equally upbeat, for the current year Audi also expects a slight increase in both sales revenue and unit sales
...more

 


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