AID Newsletter banner including supplement header
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  ASIA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

 
WESTERN EUROPE |  AID EXCLUSIVE      
Is this the start of Volkswagen’s bounce back in Europe?
Published: Fri, 10th Feb 2017 17:02:15 GMT  
 

VW brand market share 2017 January

The shamed Volkswagen brand, after losing last year the confidence of many customers in chiefly Europe and the US, and after completing its annus horribilis among Europe’s worst performers in the leading pack, has begun 2017 with a spring in its step

Reminiscent of regained new confidence after the dethroning of Toyota as last year’s best-selling global carmaker, AID’s January sales figures reveal that Volkswagen again surprised many market observers with its stronger than expected start to this year’s European car sales season. 

The Volkswagen brand, evidently determined to put its deeply damaging dieselgate troubles behind it for a while and show a confident face to the outside world of customers, analysts and media, clearly managed to get out of Europe’s starting blocks very quickly. 

Seemingly keen on the message that finally it is back to business as usual, Volkswagen narrowly outpaced West Europe’s far livelier than feared January car market, according to AID’s provisional figures. 

Perhaps surprising to some market observers, the Volkswagen brand’s slightly faster than average January car sales bounce in Western Europe was due almost entirely to its strong sales gains in some of Europe’s small to medium-size markets
...more



MORE LIKE THIS:

| PHEVs remain out in front  09 Feb 2017


| PHEVs, after briefly losing out to BEVs regain upper hand this January  08 Feb 2017


| Zoe was last year’s top-selling BEV in Western Europe, AID’s own data reveals  31 Jan 2017

 

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter