The shamed Volkswagen brand, after losing last year the confidence of many customers in chiefly Europe and the US, and after completing its annus horribilis among Europe’s worst performers in the leading pack, has begun 2017 with a spring in its step
Reminiscent of regained new confidence after the dethroning of Toyota as last year’s best-selling global carmaker, AID’s January sales figures reveal that Volkswagen again surprised many market observers with its stronger than expected start to this year’s European car sales season.
The Volkswagen brand, evidently determined to put its deeply damaging dieselgate troubles behind it for a while and show a confident face to the outside world of customers, analysts and media, clearly managed to get out of Europe’s starting blocks very quickly.
Seemingly keen on the message that finally it is back to business as usual, Volkswagen narrowly outpaced West Europe’s far livelier than feared January car market, according to AID’s provisional figures.
Perhaps surprising to some market observers, the Volkswagen brand’s slightly faster than average January car sales bounce in Western Europe was due almost entirely to its strong sales gains in some of Europe’s small to medium-size
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