It remains one of the oldest campaigners in this fast-expanding pack of plug-in hybrids (PHEVs), but the combined attractions of SUV-Crossover club membership, appealing performance and still tempting financial and other purchase incentives have again crowned Mitsubishi’s stalwart Outlander PHEV as West Europe’s top-selling PHEV for the second year running, according to exclusive AID compiled numbers
Mitsubishi’s Outlander PHEV has dominated Europe’s emerging PHEV segment for so long that latest honours – top-selling PHEV in Europe for yet another year - in what still ranks as a tiny segment would hardly seem like cause for excitement.
As in real life, where almost everything appears relevant, for now at least the Outlander
PHEV remains a big fish in a tiny pond.
Today, there is broad consensus among market observers that Europe’s still minuscule PHEV car segment could soon morph into a significant chunk of Europe’s future new car sales.
It's therefore no surprise that progress of this potential growth segment remains under the close scrutiny of automotive industry strategists.
Although last year the Outlander PHEV held on comfortably to pole position, newly arrived sector rivals have already taken to the scene like ducks to water.
Mercedes’ C-Class hybrid, after only a short market presence, already moved hard on the heels of the sector’s oldest campaigner.
Last year, AID figures reveal, West European sales of Mercedes C-Class hybrid...more
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