Last year’s US Camry sales slipped 9.5
per cent to 388,618 units. But a reflection of last year’s trends, that slack was taken
up by a contrasting 11.6 per cent sales gain to a not dissimilar 352,154 units
from Toyota’s latest RAV-4.
Last year’s US sales story at Honda was largely the same.
Last year’s US Accord sales slipped 5.1 per cent to 345,951 units, but that was at least partly offset by a
3.4 per cent sales gain to 357,335 from Honda’s strikingly popular CR-V
Echoing these same trends, there was more help for Honda from the cheaper and more compact HR-V.
Its US sales almost doubled last year to 82,041 units, which partly explains why Honda bucked
the trend with a 3.2 per cent rise in last year’s overall Light-Vehicle market.
In a world where everything appears to be relative, there is one carmaker that has
gained more from recent trends than anyone else.
Toyota, the biggest seller of Japanese cars in the US, has benefited a great deal from latest US car buying
More than compensating for an underlying weakening in US demand for its segment dominating petrol-electric
hybrids, Toyota’s marketing wizards were quick to respond to what today’s
US new car buyers were looking for...more
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