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EUROPE | AID EXCLUSIVE    
Mercedes sets sights on global prestige sector crown and wins 4-years early
Published: Fri, 13th Jan 2017 16:53:00 GMT  
 

Dieter Zetsche Daimler CEO Mercedes E-Class

Mercedes, the manufacturer of high-status prestige cars has last year comfortably recaptured the sales crown in the lucrative world of global prestige sector sales. Originally, Mercedes had set 2020 as the target for unseating BMW from its long-held global prestige sector throne. Worldwide, Mercedes also retained the coveted title as the fastest growing German prestige carmaker 

Buoyed in large measure by its substantial extra car sales efforts in last year’s still fast expanding Chinese car market, where cars with the three pointed star sold 26.6 per cent faster than the year before, last year’s global Mercedes car sales rose 11.3 per cent to a sector topping 2.08m units, thus beating compatriots BMW and Audi into respective second and third position in global prestige sector ranking. 

The Mercedes car brand, buoyed in large measure by a comparative avalanche of desirable new models and in particular by an on-going sales push in some of the world’s biggest car markets, unceremoniously dethroned BMW as the world’s long-ruling manufacturer of high-status prestige sector cars
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| Mercedes sets another new milestone, outsells BMW in China  26 May 2016

 

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