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WORLD | URBAN MOBILITY    
VW unveils MOIA - landmark car-hailing UBER fighter - as Groupís 13th brand
Published: Thu, 15th Dec 2016 18:44:17 GMT  
 

Car-hailing MOIA VW launch December 2016

Volkswagen, evidently concerned about its place in a world where notably fewer individuals may choose to own their own cars, particularly in forever expanding global cities, decided to get further into the act with the launch of its own ride-hailing and mobility service company. Called MOIA, Volkswagen Groupís own start-up - launched at London tech show - is a stand-alone Zeitgeist service mobility brand to be headquartered in Europeís emerging tech capital, Berlin.

Soon appearing on a flagpole next to more established VW Group brands such as Audi, VW and Porsche, MOIA will be VW Groupís thirteenth brand. 

Unveiled early last week by CEO Ole Harms to a small number of international journalists on the eve of the ĎTechCrunch Disruptí event at Londonís Olympic Park, this was an unorthodox step for the Group as MOIA isnít a standard vehicle manufacture.

The new mobility service, similar to UBER or Googleís recently named Waymo, will be a one hundred per cent VW-owned stand-alone platform offering car-hailing services
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