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BRIC | BRAZIL   
Lingering gloom as Brazilís car sales continue to plummet
Published: Mon, 28th Nov 2016 13:10:08 GMT  
 

VW Up! Brazil passenger car sales history

In October Brazilís car sales data spelled out for the 22nd consecutive month that the sector was shrinking fast, according to FENABRAVE data. To no oneís surprise, the vast majority of car market participants suffered a further severe dose of bloodletting, but one development in particular simply could not fail but take some observers by surprise. Fiat and Volkswagen, the absolute Kings in Brazilís previously lucrative car market are bearing the brunt of the relentless competitive pressures pounding this shrinking market, resulting in eye-watering market share losses for both former front runners 

Latin Americaís biggest car market, still seen as a car sales dynamo during the heydays of the BRIC market era, first came to a screeching halt in 2014 and sales have continued to spiral downwards ever since. 

Judged from latest car sales data, and already ten months through the current year, there is little prospect of a quick turnaround, keeping this yearís frail-looking Brazilian car market on course for the lowest annual car sales in a decade
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