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EUROPE | NEW TECHNOLOGY  
Vorsprung durch Technik – Audi’s promising new modus operandi leading eventually to the ‘Smart Factory’
Published: Fri, 25th Nov 2016 16:41:18 GMT  
 

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You can’t but feel pity for Audi’s strategists. With the scope for unique technological individuality of its cars shrinking both progressively and inevitably, Audi’s strategic thinkers came up with a plausible plan capable of breathing some vital new life, albeit in different form, into its Vorsprung durch Technik mantra.

Booted into action by progressive and inevitable necessity, a trend that affects rivals Mercedes and BMW in much the same manner, Audi’s strategic thinkers see added mileage - to shine and prosper - in the future application of cutting-edge technological advance in the vehicle production process. 

That’s also Vorsprung durch Technik, but not just in the vehicle itself, but also in the increasingly pivotal world of car manufacturing.

Articulately and logically, Audi sums up its newly chosen high-tech direction as its individually tailored path to the ‘Smart Factory’ – or its newly chosen way to the factory of the future. 

If it comes off, as is likely, Audi stands a good chance of building its future high-status prestige cars at some of the most technologically advanced and conceivably most productive low-cost car manufacturing plants in the business
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