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EUROPE | 4X4 MARKET |  AID EXCLUSIVE    
In Europe, demand for four driven wheels has never been higher
Published: Thu, 24th Nov 2016 13:30:15 GMT  
 

West European 4x4 passenger car sales share Jan-Sep 2016 AID Newsletter

The rip-roaring sales gains from 4WD passenger cars, a sector made up not only of trendy and fast-selling SUV-Crossovers but also of conventional cars from 4WD experts Subaru plus conventionally styled prestige sector saloons, estates and even coupes from mainly Audi, BMW and Mercedes, continued to pick up where they left off from last yearís record result. Thatís driven home by AID compiled figures showing that Europeís still buzzing 4x4 car segment remains on course for a sixth successive all time record

As the days get shorter and temperatures are plummeting, thereís always the likelihood, at least in much of central and northern Europe, of waking up in a Christmas card winter wonderlands scene. 

So it comes as no surprise to learn that growing numbers of Europeís better heeled new car buyers, determined to get from A to B regardless of otherwise treacherous winter road conditions, are now buying their new cars with four rather than two driven wheels. 

Safe in the knowledge that winter tyres and 4WD add up to the perfect antidote to treacherous winter weather, in much of central and northern Europe demand for 4x4 cars has never been higher. 

Switzerland tells the tale.
 

Here, where cutting-edge vehicle safety has been a key driver of change, cars with four driven wheels have already breached the 40 per cent sales share level, after accounting for almost half the cars sold in October
...more


MORE LIKE THIS:

| 4WD take-up rate in Europe yet another all-time record  11 Dec 2015


| SUV-Crossovers heading for new European sales record, again 27 Nov 2015


| SUV-Crossovers outsell mainstream Small-Sector cars for the first time 20 Oct 2015

 

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