Russia’s new car
sales have not fallen but slumped. Drawing attention to the severity of
today’s deeply entrenched downturn in Russia, where new car sales have
now fallen in 42 of the past 44 months, the sheer depth and icy grip of
the country’s lingering car sales famine remains almost unparalleled.
The sheer depth of the downturn is such - with new car sales falling
like a stone for almost four years - that even hard-nosed market
observers will shy away from predicting when the market will finally hit
The current year unfolded much in the manner as recent years.
The question is not if sales will fall for yet another month, but by how
But it’s not just doom and gloom.
Presently, the sole glimmer of hope for Russia’s dejected new car
dealers is that this year’s underlying rate of decline has continued to
slow as the year progressed.
But then again, those without a vested interest in the health of
Russia’s car market would likely conclude that the market has fallen so
far so fast, this year’s moderating rate of decline is hardly
But those taking more than a casual glance at latest Russian car sales
numbers may detect a rare and potentially spirit lifting morsel of good
Despite taking a battering in its fast-sagging home market, and with no
notable export market to speak of, finally, signs are emerging that
Russia’s Lada, thanks to the accomplished financial and marketing
muscle of its Renault-Nissan parent, may be about to rise from
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These are frustrating days for hard-pressed carmakers and dealers in
Russia 29 Jan 2016