Environmental storms sent Europe’s diesel car demand into a steep downward spiral. Disregarding statistically distorted 2009 – the sales share of diesel fuelled cars in Western Europe dropped to an 11-year low. In the eight months to August this year West Europe’s diesel sales share only narrowly avoided the drop to a sub-50 per cent sales penetration level. A tell-tale sign of underlying car buying trends in the region, West Europe’s diesel car share this August dropped to 48.3 per cent, trimming the sector’s sales share after 8-month by 2.1 percentage point to just 50 per cent, according
to exclusive AID figures. Given the segment’s underlying downward trajectory, the milestone
sub-50% sales share level could now be reached as early as next month, AID forecasters believe
Is this a mere blip caused principally by consumers’ overreaction sparked by a seemingly endless tide of negative diesel press coverage, or the first signs of a potentially deeply corrosive meltdown in most of Europe’s diesel car markets?
AID, in just one of its many autoindustry health checks, investigates and finds grounds for serious concern.
Not so long ago, diesel fuelled cars were still seen as one of the main pillars of strength in the autoindustry’s intensifying battle to notably cut vehicle
CO2 emissions in Europe.
In the wake of the earthquake-like tremors set off by the full details of Volkswagen’s dieselgate scandal, growing numbers of Europe’s seemingly disillusioned new car buyers, desperate for a safe haven, now appear to be turning back to petrol-fuelled cars in
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