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This year’s US Light-Vehicle market, to an extent, reflects the changes now rippling through many
of the world’s car markets. The common thread, and largely a function of today’s cheap fuel
era, at a time when notably fewer would-be new car buyers, it seems are putting a car’s green
credentials high up their priority list, growing numbers are now flocking into
SUV-Crossovers in droves. In the US, Europe and China, for instance, the sheer scale of the change is dizzying
This shift, chiefly consumers’ decision to dump conventionally styled cars in favour of a trendy SUVCrossover
is now a feature of most leading global car markets.
But in the US, where vehicles of this type were first conceived, resulting eventually in a
market dominated principally by near industrial size Light-Trucks rather than
conventionally styled passenger cars, of late these trends have acquired turbo-charged
momentum.
Most telling of current US consumer sentiment, in the eight months to August this year Light-Trucks were already responsible for just under
six-in ten US Light-Vehicle sales, a new all-time record.
By contrast, during this same eight months period, the sales share going to
conventional passenger cars slipped to a lowest-ever 40.6 per cent, after sinking
below 40 per cent during August itself.
It means that booming US sales of SUVs and Pick-Ups rather than
conventionally styled cars like Honda’s Accord for example were responsible for almost two-in-three of
this year’s US Light-Vehicle sales.
But there are more down to earth tell-tale indicators as to what type of
vehicle today’s US consumers are buying...more
MORE
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