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EUROPE |  AID EXCLUSIVE
Volkswagen, is this as bad as it gets?
Published: Tue, 13th Sep 2016 16:20:00 GMT  
 

VW Brand West European market share 2016


Volkswagen, which had looked like a punch drunk boxer staggering dazed and bloody through the ring after soaking up some serious punishment from the dieselgate affair, is fighting back. That, at least, is the message from AID’s latest European car sales figures showing that in Europe at least Volkswagen appears to have regained at least some of its composure

The past twelve months have been an unrelenting chronicle of bad news for Europe’s hard-hit leading car maker - a story of eye-watering financial damage, slowing sales and shrinking market shares, particularly in the US and in its European backyard. Almost three-quarters through this year, and after absorbing some serious punishment since the end of last year, AID’s market observers are now beginning to feel that for Volkswagen’s battered senior executives the very worst could well be behind them. 

If the mood is not exactly one of unqualified optimism, AID’s latest West European August car sales data contains the first faint signs of a possible turning point for Volkswagen’s previously slipping fortunes in Europe. Here are some recent developments. First signs that Volkswagen’s fightback effort may be about to bear fruit, its August car sales share in Western Europe jumped back to this year’s highest monthly level. While still half a percentage point down on last year’s pre-crisis 13.2 per cent August level, its 12.8 per cent share of this year’s August car market, stands out as this year’s biggest monthly slice of West Europe’s car market. Put into perspective, it compares with just 10.4 per cent of this year’s March market, which marked Volkswagen recent low point in Western Europe, according to AID’s own car sales estimates
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MORE LIKE THIS:

| July sees deceptive 2.2% drop in Europe’s new car sales  15 Aug 2016


| Volkswagen, more pain and no gain  10 May 2016


| Volkswagen buffeted by stiffening headwinds in March  11 Apr 2016

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