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EUROPE | ELECTRIC CAR MARKET |  AID EXCLUSIVE
Tesla’s previous European highflyer takes a nosedive
Published: Tue, 16th Aug 2016 17:37:46 GMT  
 

Tesla car dealer Berlin 2016

Tesla’s bigwigs across the pond, after removing their rose-tinted spectacles may be about to realise to their horror how much greyer this year’s electric European skies look. Seven months through the year, West Europe’s Tesla registrations already trail last year’s comparative levels by almost a quarter. But according to AID’s exclusive figures, it was a more than halving in Tesla’s July registrations in Western Europe that finally drove home the message that in Europe Tesla’s cars appear to have lost much of their earlier attraction as the year progressed. AID investigates.

In Norway, throwing a timely spotlight on Tesla sudden European predicament, and where Tesla quickly emerged as the darling of the initially flourishing e-movement, July’s Tesla registrations took a headlong 70 per cent dive to just 66 units.

Telling the same sorry tale, Norway’s seven months Tesla registrations to July more than halved to just 1,314 units from 2,896 during the same period last year.

A problem shared is a problem halved.

Those responsible for Tesla’s previously promising looking prospects in Europe’s electric car market may derive some soothing comfort from the realisation that not only Tesla’s sales have lurched into reverse.

After a promising-looking brief interlude of buoyancy during last year’s closing months, suggesting that West Europe’s still tiny electric car market may finally be seeing at least a moderate pickup in sales, since the beginning of this year these weak green shoots have started wilting again.
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MORE LIKE THIS:

| Far from picking up speed, in Europe electric car demand lurched into reverse  26 Jul 2016


| Rosier glow to Europe’s hybrid car market, thanks chiefly to PHEVs  28 Jun 2016


| In Europe PHEVs already outsell electric cars  27 Jun 2016

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