According to AID’s exclusive research, June saw the second successive month of falling electric car sales in Europe, cutting West Europe’s electric car sales share for the month to 0.59 per cent from 0.70 per cent during the same month last year.
Not only has this year’s electric car market failed to pick up speed from an already distressingly low level, sales in May and June lurched into reverse.
But perhaps most disheartening for electric car makers, Germany’s car buying public, following the belated introduction of a €4,000 electric car subsidy at the start of this month, appears to have given an early thumbs down to the scheme
Two aspects in particular have attracted the attention of market watchers: First, in Norway, a closely watched electric car oasis on the northern fringe of Europe, of late electric car demand has slipped into reverse.
June sales there slumped 27.2 per cent, widening the half-time sales dip to 14 per cent.
Second, the previously much-debated €4,000 electric car subsidy in Germany was finally introduce at the start of this month but appears to have attracted next to no interest from Germany’s new car buyers.
Potentially turning into an embarrassing upset, official BAFA figures
reveal that just 1,234 applications were received since the start of the scheme three weeks ago, of which 819 were for pure electric cars and an ever lower 415 for PHEVS.
Germany’s mass circulation Bild Zeitung, commenting on these numbers, said “E-Car subsidy turns into flop”.
The question now foremost on the minds of an anxious electric car industry is what to do next to counter buyers’ manifestly low interest in today’s electric cars.
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