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SOUTH KOREA
Reputations, which take years or even decades to build, take just moments to destroy

Published: Mon, 04th Jul 2016 08:53:18 GMT  
 

South Korea Diesel sales 2016

In Korea, whose comparatively modest overall car market is dominated more than any other major global market by just one domestic automotive juggernaut - Hyundai-Kia - diesel-fuelled cars accounted last year for almost half the new cars sold, rising to a 90 per cent plus sales share for the leading importers Mercedes, BMW and Audi. 

Little wonder then that Volkswagen’s infamous dieselgate scandal sent shock waves through Korea’s automotive market. AID investigates 

Germany’s previously much envied reputation of building the world’s cleanest and technically most accomplished diesel-fuelled cars now lies in tatters. 

The fallout from this toxic affair, it seems, also left its mark on Korea’s underlying demand for Mercedes, BMW and Audi cars. 

The bulk of their Korean sales, it is understood, also consist in large measure of diesel fuelled models. 

There is one principal reason why VW’s dieselgate affair also sent shock waves through Korea’s domestic automotive community, and was readily picked up with gusto by the media. 

Close to half the new passenger cars sold in Korea last year were diesel powered. 


Moreover, in the five months to date this year diesels accounted for 69.7 per cent of car imports, spiralling to the 90 per cent plus level in Korea’s Mercedes, BMW and Audi dominated prestige segment
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MORE LIKE THIS:

| VW Korea ordered to recall 125,000 diesel fuelled Volkswagen and Audi models 01 Dec 2015


| Slow drift back to cheaper petrol cars 13 May 2016


| Korean model tops half year best sellers’ list in Brazil 19 Aug 2015

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