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EUROPE | HYBRID CAR MARKET |  AID EXCLUSIVE
Rosier glow to Europe’s hybrid car market, thanks chiefly to PHEVs

Supported increasingly by the strengthening pillar of subsidised Plug-in hybrids (PHEVs) in some regional hot spots such as the UK and Norway for example, this year’s underlying demand for cars in the overall hybrid category has continued to outpace an already fast recovering overall European car market, but it isn’t quite what it seems 

Published: Tue, 28th Jun 2016 09:24:06 GMT |
 

West European Hybrid passenger car share 2016

Stark reality is that conventional hybrids, an already long established sub-sector served almost entirely by one lone carmaker – Toyota-Lexus – presently account for just 1.6 per cent of this year’s West European car market, according to AID figures.

That compares with a West European diesel car sales share of 50.1 per cent at this year’s 5-months stage, AID figures reveal.

Unlike Japan, where home-born hybrids already account for one-in-four sales, in diesel-dominated Europe petrol-electric hybrids from the Toyota/Lexus table are still ranked at best in the also-ran position.

Competing in a tiny segment largely ignored by the rest of the industry, and marketed chiefly as a timely diesel antidote, Toyota-Lexus hybrids presently account for more than nine-in-ten West European sales of conventional petrol-electric hybrids.

Gauging the effectiveness of its hybrids at a time of seemingly growing anti-diesel sentiment among Europe’s new car buyers, Toyota/Lexus’ overall five months car sales in Western Europe rose by a slower than average 6.8 per cent in the five months to May this year, keeping its market share at an unchanged 4.1 per cent.

Honda and Mazda, both with a hybrid-free line-up of European cars, upped their sales to date by a respective 32.7 and 27.5 per cent
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MORE LIKE THIS:

| In Europe PHEVs already outsell electric cars  27 Jun 2016


| Europe’s electric car market fails to build up steam  23 Jun 2016


| PHEVs – Take off or transitory blip? 15 Feb 2016

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