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EUROPE | ELECTRIC CAR MARKET |  AID EXCLUSIVE
Europe’s electric car market fails to build up steam
May’s electric car sales down 0.7 per cent, lower sales in half of West Europe’s electric car markets – dragged down by sudden cooling demand in Norway 
Published: Thu, 23rd Jun 2016 16:48:03 GMT |
 

West European Electric Passenger car registrations monthly

For the emerging electric car industry, doing business in Europe has been anything but a joy ride.

Last month, Europe’s car buyers not only bought far fewer electric cars than expected, but to the dismay of an outwardly upbeat electric car industry, May sales of pure electric cars in Western Europe fell in ten of the sixteen markets monitored by AID every month.

Excluding plug-ins (PHEVs), West Europe’s May’s electric car penetration - curtailed by buyers’ fast-fading enthusiasm in Norway - eased back to 0.55 per cent from 0.63 per cent during the same month last year, according to AID’s exclusive monthly analysis.

In France, the one chink of light, May’s electric car sales rose 71.4 per cent, resulting in a 1.04 per cent electric car sales share for the month.

Although Germany’s dip in May sales was expected, the same cannot be said for a sudden shift into reverse in nine other West European markets.

May’s poor turnout was particularly disappointing for the industry because the month saw the fastest rise in overall car sales this year.

While none of that appears to have triggered any alarm bells at autoindustry headquarters, the same certainly cannot be said for an ominous looking change in consumer sentiment in Norway, long-seen as a bellwether of underlying consumer interest in electric cars.

The sudden swing in fortunes in Norway, where May sales of electric cars slumped by nearly a quarter, following a distinct loss of momentum since the start of this year, is potentially deeply worrying for the electric car industry.

And the reasons are all too easily identified
...more


MORE LIKE THIS:

| Tesla’s Model S outsold Mercedes S-Class in Europe last year  01 Apr 2016


| PHEVs – Take off or transitory blip? 15 Feb 2016


| Last year the Netherlands stood out as Europe’s towering PHEV capital  18 Feb 2016

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