AID Newsletter banner including supplement header
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  ASIA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

 
GERMANY
Volkswagen’s home share tumbles to 7-year low 
Published: Mon, 30th May 2016 13:15:18 GMT
 

Volkswagen brand passenger car market share history 2016 Germany AID Newsletter

Whichever way latest German car sales statistics are analysed, the continuing media firestorm sparked by the dieselgate affair appears to have had a pronounced negative impact on Volkswagen’s domestic sales. Foreseeably, it now looks as if notable numbers of Germany’s diesel car buyers are now giving Volkswagen’s badly tainted diesels a miss. Four months into this year, with Germany’s diesel car sales rising 3.2 per cent, Volkswagen own diesel car sales lurched into reverse; down by a steep 8 per cent 

One third through the year, scandal-hit Volkswagen stands out as the market’s most notable biggest casualty. 

And judged from April’s turnout on home soil, for the Volkswagen car brand things don’t appear to get better any time soon. 

Despite Herculean domestic efforts on the sales incentive front to prevent a mass desertion of previously long-loyal Volkswagen buyers, Volkswagen’s home share in April slipped back 1.1 percentage points to 20.4 per cent. 

Likewise, its four months car sales share at home eased back by a steeper 1.6 percentage points to 20.5 per cent. 

Seen as a measure of Volkswagen’s badly dented image among Germany’s car buying public, the 20.5 per cent market share held at this year’s one-third stage marks a 7-year low for the Volkswagen car brand
...more


MORE LIKE THIS:

| Volkswagen, for 2nd month running, takes dieselgate ill-effects on the chin  08 Mar 2016


| Suddenly, Opel making hay from Volkswagen’s handicap 16 Feb 2016


| Is Volkswagen’s Teflon coating starting to wear thin?  10 Feb 2016

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter