Mercedes, which still stands out as the world’s fastest gaining main premium car maker, relegating main rivals BMW and Audi into second and third position on this year’s four months global prestige car sales scene, is continuing to flex its muscles. One third through the year, pole position went to Mercedes with 647,550 sold cars, followed in turn by BMW and Audi with respective global four months global sales of 629,325 and 620,100
Testament to Mercedes’ strapping good health and likely harbinger of what the future holds in store, this April Mercedes set yet another major milestone.
Continuing to strengthen its position in this year’s sharp elbowed Chinese premium car market - until fairly recently the main engine of profitability for Europe’s aristocratic old guard - this April Mercedes nudged aside China’s long-standing number two prestige carmaker BMW by the narrowest of margins.
In China, Mercedes was up 31.6 per cent in April to 35,625 units.
BMW fell 7.5 per cent to 35,116 units, according to AID compiled April car sales figures.
Audi, the long standing number one prestige car maker in China, upped its April sales there by 9.4 per cent to 49,576.
Knowing full well that the battle for ultimate leadership of the world’s lucrative premium car market will probably be fought out in China, Mercedes has brought added efforts to bear in order to fight an offensive battle on more even
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