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JAPAN  |  AID EXCLUSIVE  
Japan ploughs its own furrow, home-born hybrids already captured a quarter of home sales
Published: Tue, 10th May 2016 15:02:09 GMT
 

Japan car sales share by fuel type Hybrid Q1 2016

AID compiled figures reveal that apart from Japan, where Prius-type hybrids are already responsible for one-in-four new car sales, in other major global car markets such as China, Europe and the US, these initially promising looking petrol-electric hybrid cars - a sector dominated by Toyota - have clearly failed to get much traction. 

With the notable exception of Japan, today’s public at large isn’t even remotely interested in hybrids and even less so in electric cars, but for Toyota, which developed these petrol-electric hybrids in a near solo-move, hybrids already account for a significant share of its US and West European sales 

Japan’s export-driven car makers, who have tried and failed to convince the wider car buying public in America, China and Europe to dump conventional powered combustion cars in favour of petrol-electric hybrids - a segment pioneered and dominated by Toyota’s Prius-type cars - have had no such problem in their tightly guarded home market. 

Japan’s car buying public, unlike their cousins in other leading world markets, has continued to pile into home-born petrol-electric hybrids in droves.

At a time when conventional hybrids captured less than two per cent of US and West Europe’s new car market, in Japan underlying demand for these cars already swept over the 20 per cent threshold, the spurt strengthening during this year’s first quarter. 

The continuing popularity of these hybrids is such that this March alone petrol-electric hybrids were already responsible for close on one-in-four of the cars sold in Japan, AID compiled figures reveal
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