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PREMIUM BRANDS | AID EXCLUSIVE
Mercedes dethrones BMW in global prestige car sales arena
Published: Mon, 13th April 2016 11:54:16 GMT
 

Q1 world premium car sales history 2016

Daimler’s Mercedes luxury car unit, buoyed in near equal measure by its determined global car sales drive and the high on-going popularity of its latest status-rich cars, upset long-standing rankings by dethroning BMW as the long-reigning global prestige car sales king during this year’s first quarter

Hard evidence of its unwavering hot sales run, during this year’s first quarter the ultimate goal-driven Stuttgart carmaker climbed this year’s first quarter global car sales ladder more than twice as fast as its BMW compatriot and three times faster than Audi. 

The slam-bang pace of advance has crowned Mercedes as the new global prestige car sales champion. 

The state of play at this year’s first quarter stage shows long-leading BMW in the unfamiliar runner-up slot, followed in third position by its Audi compatriot, which suffered a setback in its ultimate leadership aspirations. 

According to AID compiled first quarter prestige car sales numbers - excluding Smart and Mini sales - the gap between newly crowned Mercedes and newly dethroned BMW totalled less than 5,000 units. 

But that ignores the fact that in March, if not for this year’s first quarter, BMW was still some 2,400 units ahead of its Mercedes rival
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