Reacting to a challenge that few thought was attainable – an attractively styled - volume produced Crossover priced well below €4,000 – Renault almost overnight moved the price/value bar in ultra-low-price India to stunning new heights. The flying start from its clean-sheet new KWID, displaying all the hallmarks of a future winner, could conceivably pole-vault Renault’s Indian vehicle sales fortunes from also-ran to main player. AID investigates
Renault, a comparative latecomer to India’s highly competitive car market, appears to have set the cat among the pigeons.
Its admirably turned out new KWID, a clean-sheet creation in the guise of a small trendy Crossover, buoyed by a remarkably low price, has taken to India’s car sales scene with simply striking initial success.
Looking at Renault’s KWID that way suggests that in India, Renault’s new KWID has likely recorded the fastest growth of any newcomer to this highly price-sensitive
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