Early days, perhaps, but the difficulties still hovering above the Volkswagen marque like a blanket of gloom, appear to have turned into a godsend for its previously long struggling Opel compatriot. While Volkswagen’s tarnished image doesn’t appear to have helped Opel during last year’s fourth quarter, the same certainly cannot be said for the opening month of this year. But then again, observers point out that it is still too early to say yet whether this January marks the beginning of a lasting turning-point for Opel’s commercial fortunes in Europe.
In a month that saw a trend-bucking 4 per cent dive from the Volkswagen brand, pulled down in particular by striking setbacks in the still expanding main markets of Germany and the UK, for Opel-Vauxhall - thanks to a 13.4 per cent car sales gain this January - 2016 got off to a flying start.
Its January sales in Western Europe rose more than twice as fast as the overall market, thus boosting its previously wobbly West European car sales share by nearly half a percentage point to 6.5 per cent.
Opel-Vauxhall’s quick sprint out of the starting blocks is due in no small part to a blitz-like start in its domestic German market, where Opel’s January sales rocketed ahead by 21.9 per cent, thus boosting its German car sales share by more than one percentage
Is Volkswagen’s Teflon coating starting to wear thin?
10 Feb 2016
car market got off to a fine start 08
heavy truck market is on the mend 27