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USA      
Ford’s US profits soar on cheap fuel
Published: Fri, 29th Jan 2016 15:13:18 GMT
 

Ford USA LIght Vehicle sales mix history 2015

US consumers, thanks to the return to cheap fuel, are gravitating back in droves to SUV-Crossovers and Pick-Ups. Given that these vehicles stand out as the most profitable vehicles most car makers sell, couldn’t fail but lift Ford’s US automotive profit balloon into new record orbit. For last year Ford reported a 48.1 per cent jump in pre-tax profits to a record $10.8bn and a company pre-tax margin of 7.2 per cent, rising to a sky-high 10.2 per cent for Ford’s North American region, the major source of last year’s bumper profits

While US carmakers, their suppliers and vehicle importers were probably toasting last year’s success with champagne in what eventually turned into an all-round bumper year, dejected US oil industry bosses were probably drowning their sorrows at cheap bars.

The contrast in the prevailing mood of US auto- and senior oil-industry bigwigs could barely be sharper. 

True to the maxim that someone’s pains are someone else’s gains, US carmakers and importers appear to have drawn huge benefits from the prevailing pains now suffered by the oil industry
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| Fuel-sippers don’t make sense in the US when fuel is cheap and plentiful  19 Jan 2015

 

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