Figures from AID’s latest regular global prestige car sales monitor reveal that buyers of these higher priced prestige cars from top of the tree carmakers Mercedes, BMW, Audi and Porsche for instance appear to have lost at least some of their much-talked about appetite for these status symbols. AID tries to seek out and explain why the world’s previously sizzling prestige sector market has suddenly come off the boil and why in both December and last year Mercedes nudged aside Audi from the long-standing number two position in the coveted global prestige sector sales league
There can be no doubt, the global market for the lucrative prestige cars made by Germany’s sector-dominating car makers is slowing fast.
Most telling to market observers, the marked slowing in the rate of sales growth, particularly evident since last September, is due principally to one market; China.
Here, the key engine of global prestige sector growth until this year’s third quarter, demand has suddenly cooled a great deal.
Judged from latest trends, that sudden cooling of China’s previously buzzing prestige car market shows all the signs of continuing during this year.
The tell-tale indicators for this markedly less sunny outlook for Chinese prestige sector car sales are easily
on course for bumper 17m plus sales this year
29 Sep 2015
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