AID Newsletter banner July 2014 the publication for automotive industry executives
Subscribe  |  FREE SAMPLE   Front Page Editions  |  Current Issue page 1  |  BACK COPIES  |  Info  |  REPORTS  |  CONSULTANCY SERVICES  |   CONTACT  |  MEMBERS 
BRIC  |  ASIA  |  DIESELS  |  EDITORIALS  |  ELECTRIC  |  NEW PRODUCT  |  PREMIUM BRANDS  |  STOCK MARKET VIEW  |  TRUCKS  |  USA  |  WESTERN EUROPE

 
PREMIUM BRANDS | AID EXCLUSIVE  
China’s prestige sector rally fizzles out as year closes
Published: Wed, 13th Jan 2016 10:42:16 GMT
 

China premium car sales graphic AID Newsletter 2015

Figures from AID’s latest regular global prestige car sales monitor reveal that buyers of these higher priced prestige cars from top of the tree carmakers Mercedes, BMW, Audi and Porsche for instance appear to have lost at least some of their much-talked about appetite for these status symbols. AID tries to seek out and explain why the world’s previously sizzling prestige sector market has suddenly come off the boil and why in both December and last year Mercedes nudged aside Audi from the long-standing number two position in the coveted global prestige sector sales league

There can be no doubt, the global market for the lucrative prestige cars made by Germany’s sector-dominating car makers is slowing fast. 

Most telling to market observers, the marked slowing in the rate of sales growth, particularly evident since last September, is due principally to one market; China.

Here, the key engine of global prestige sector growth until this year’s third quarter, demand has suddenly cooled a great deal. 

Judged from latest trends, that sudden cooling of China’s previously buzzing prestige car market shows all the signs of continuing during this year. 

The tell-tale indicators for this markedly less sunny outlook for Chinese prestige sector car sales are easily spotted
...more

MORE LIKE THIS:

| US on course for bumper 17m plus sales this year 29 Sep 2015


| Fuel-sippers don’t make sense in the US when fuel is cheap and plentiful  19 Jan 2015


| Can’t beat them, join them - VW's US SUV plans  17 Jul 2014

 

To continue reading this article, please register for a free sample without obligation...

Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.