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IN-DEPTH REPORT | LEXUS
Lexus’ sales pitch in Europe has scarcely raised a ripple 

Published: Mon, 02nd Nov 2015 19:34:54 GMT
 

In-depth report Lexus European sales history market share

Toyota’s upmarket Lexus brand took to the US luxury car market like ducks to water, but it evidently failed to transplant its undeniable overnight success from North America to Europe. Here, despite a market presence of nearly quarter of a century, Lexus has plainly failed to rise above also-ran status

Although US Lexus sales still reached 311,000 units in the US last year, its same year sales in Western Europe reached just 28,300 units, adding up to an overall insignificant market share of just 0.2 per cent. 

That compares with 5.8 per cent from prestige sector leading Audi. 

Further signs that in Europe at least Lexus doesn’t appear to be going anywhere fast, during the nine months to September this year Lexus sales in Western Europe reached 26,558 units. 

Its still tiny footprint in the region’s fast recovering car sales scene can be judged by the realisation that newly arrived Tesla, just fielding a 100 per cent electric one model line-up, already attracted a substantial 10,589 sales in Western Europe during the same nine months spell, according to AID compiled data

On the eve of the European market debut of Tesla’s new Model X electric SUV-Crossover, Tesla could soon be snapping at Lexus’ heels in Western Europe
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