Germany’s car makers, and prestige sector leading BMW, Audi and Mercedes in particular, received their second shock in little more than three weeks when AID compiled data for Western Europe revealed that in the nine months to September this year Tesla’s Model S has not only outsold previous sector heavyweights such as BMW’s outgoing 7-Series and Audi’s A8 by some considerable margin, but has also sunk its teeth into Mercedes’ top-notch S-Class, which of late has made Europe’s luxury car segment almost its own
Tesla’s high-powered and high-range all-electric Model S, when judged from latest AID compiled figures, appears to have acquired an almost cult-like following among some of Europe’s well-heeled consumers.
Apart from Tesla’s European sales bastion in high-subsidy Norway, where some 3,243 Teslas found buyers so far this year, the data suggests that it is clearly the well-off that are now attracted to Tesla’s pricey crowd-stopping Model S.
Model S sales
That a least is the underlying message from AID’s exclusively compiled sales estimates for the nine months to September this year, showing that sales of Tesla’s Model S in Western Europe have already reached some 10,600 units.
AID’s message to Europe’s leading manufacturers of pricey luxury cars, Tesla means business and Europe’s high-brow prestige car makers have to learn to live with ever-increasing competition for some of their status-conscious
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