The US Light-Vehicle market, despite a slowing
pulse rate, remains on course for 17m plus sales this year.
If it turns out that way, and the chances still look good, that magic level would be reached for only the third time in US
automotive history, thanks to growing consumer confidence, low fuel prices and a flurry of
tempting ongoing deals to shift the metal.
For importers in particular, there are favourable tailwinds from the high dollar,
providing substantial added room for manoeuvre on the crucial US vehicle pricing front
The US Light-vehicle market, which began the current year with intimations of great
optimism has slowed down a great deal as the year progressed.
The first fall this year, with August Light-Vehicle sales falling 0.6 per cent, would be
expected to dampen the spirits.
Yet, despite a progressive slowing in underlying growth, the overall market remains in remarkably good
Fuel-sippers donít make sense in the US when fuel is cheap and plentiful 19
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