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BRAZIL
AID EXCLUSIVE
Korean model tops half year best sellersí list in Brazil  

Published: Wed,19th Aug 2015 20:06:48 GMT
 

Brazil top selling car July 2015 Hyundai HB20

If one word could sum up Brazilís current car market it would probably be change. 

Thatís driven home most forcefully by news that Brazilís front-runner at this yearís halfway point was neither a Fiat, Volkswagen or GM product. 

Thatís the first time in living memory that a car not born and bread by Brazilís long-ruling oligopoly headed the countryís top sellersí league.


As a sign of things to come, and testament to the view that South Koreaís carmakers remain on a roll, swamping established markets with cars while taking every opportunity to build factories in growth-bound developing markets, Hyundaiís locally-built HB20 took the coveted top-seller slot. 

For Brazilís fast-fading automotive trio, the timing added insult to injury. 

Thatís chiefly the sobering experience of losing not only a large chunk of a business that traditionally accounted for a regular fair chunk of their global profits - particularly for Fiat - but also the upset of losing the top spot in Brazilís top ten to a new kid on the block
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MORE LIKE THIS:

> Brazilís move from fast Samba to sobering austerity blues  16 Mar 2015

> Indiaís car market cranked back to life  30 Mar 2015

> Crystal ball gazers looking at Indonesiaís future car market like what they see 23 Mar 2015

 

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