If one word could sum up Brazilís current car market it
would probably be change.
Thatís driven home most forcefully by news that Brazilís front-runner at this
yearís halfway point was neither a Fiat, Volkswagen or GM product.
Thatís the first time in living memory that a car not born and bread by Brazilís long-ruling
oligopoly headed the countryís top sellersí league.
As a sign of things to come, and testament to the view that South Koreaís carmakers remain on a roll,
swamping established markets with cars while taking every opportunity to build factories in growth-bound
developing markets, Hyundaiís locally-built HB20 took the coveted top-seller slot.
For Brazilís fast-fading automotive trio, the timing added insult to injury.
Thatís chiefly the sobering experience of losing not only a large chunk of a business that traditionally accounted for a
regular fair chunk of their global profits - particularly for Fiat - but also the upset of losing the top spot in Brazilís
top ten to a new kid on the block...more
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16 Mar 2015
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30 Mar 2015
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23 Mar 2015