BMW, which currently ranks as the world’s leading manufacturer of prestige sector cars, but plays second fiddle to leading Audi in both
Western Europe and China, is arguably among the most successful and best-run carmakers in the business.
Its high image, consistent flow of profits, and truly stellar historical trends are the envy of lesser carmakers.
However, BMW’s transformation into a prolific profit generator and one of the autoindustry’s most valuable brands was of course kicked off in its European home patch where it all began.
China’s long-growing appetite notwithstanding, in the clear light of day, Europe’s prestige sector heavyweights still sell more of their cars in Europe than anywhere else.
That’s driven home by AID compiled numbers.
BMW, Audi and Mercedes, in spite of their deep inroads into China, which now stands out as their single biggest market, their domestic West European backyard is still responsible for the biggest chunk of their global annual sales.
Today, for Audi and Mercedes that’s around 40 per cent of their global sales, and around 38 per cent for the BMW
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