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WORLD / PREMIUM  BRANDS
 

Mercedes in July dethrones BMW in blue blooded battle for global prestige car sales crown 

Published: Fri, 14th Aug 2015 12:48:09 GMT
 

World Premium car sales picture July 2015

Figures compiled by AID show that Mercedes, as a likely precursor to what the immediate future holds in store, last month outsold both BMW and Audi on the richly rewarding and hotly contested global luxury car sales stage, thus sending tremors through Munich and Ingolstadt boardrooms. 

Moreover, jittery BMW and Audi, already shocked by July’s striking car sales surge from their high-flying Mercedes rival, were hit with a double whammy of bad news.

Not only did Mercedes capture the coveted global number one slot in July, its trend-bucking July sales surge has placed it neck and neck with fast-slowing Audi at the seven months stage of this year’s global luxury car sales race. 

By close of last month, less than 300 units separated Audi from fast-charging Mercedes. 

But that’s not all, having caught up with its Ingolstadt rival in this year’s seven months race for ultimate leadership of the world’s prestigious luxury car sales crown, upwardly mobile Mercedes, seemingly unrelenting in its quest, is now expected to close in on the long-ruling number one, BMW
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> Star performer – Mercedes car brand in July  06 Aug 2015

> Audi pride dented by Mercedes’ superior 2nd quarter and first half profit margin  29 Jul 2015

> First speed bumps for China’s previously speeding luxury car bandwagon 11 Jun 2015

 

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