Figures compiled by AID show that Mercedes, as a likely precursor to what the immediate future holds in store, last month outsold both BMW and Audi on the richly rewarding and hotly contested global luxury car sales stage, thus sending tremors through Munich and Ingolstadt boardrooms.
Moreover, jittery BMW and Audi, already shocked by July’s striking car sales surge from their high-flying Mercedes rival, were hit with a double whammy of bad news.
Not only did Mercedes capture the coveted global number one slot in July, its trend-bucking July sales surge has placed it neck and neck with fast-slowing Audi at the seven months stage of this year’s global luxury car sales race.
By close of last month, less than 300 units separated Audi from fast-charging Mercedes.
But that’s not all, having caught up with its Ingolstadt rival in this year’s seven months race for ultimate leadership of the world’s prestigious luxury car sales crown, upwardly mobile Mercedes, seemingly unrelenting in its quest, is now expected to close in on the long-ruling number one,
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