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KOREA
 AID EXCLUSIVE 
Korea’s car import door finally swings open 

Published: Thu, 13th Aug 2015 17:22:19 GMT
 

BMW Korea 6-Months 2015 AID

Western car exporters, after knocking in vain on Korea’s door for years, have finally gained access, and in so doing have partly compensated for the eye-watering car sales losses in today’s slump-struck Russian market. 

But one importer in particular has benefited a great deal more than others from Korea’s new open door policy. 

BMW, thanks in no small part to costly and strenuous past efforts on the crucial image front, now stands out as Korea’s leading import brand. 

With half-year sales of 24,206 units, BMW currently outsells Toyota more than sixfold 

When one door shuts another one opens. South Korea, infamous for its traditional hostility towards imported cars, has finally opened its formerly heavily bolted door to foreign carmakers. 

Latest AID compiled figures tell their own story.

The sales share going to importers during the first half rose by close on 3 percentage points to 16.6 per cent after reaching a still loftier 18.1 per cent in June
...more

MORE LIKE THIS:

> Asian carmakers turn focus on Europe for growth  12 Aug 2015

> Russia’s new car sales falling like a stone  07 Jul 2015

> India’s car market cranked back to life  30 Mar 2015

 

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