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WORLD / PREMIUM  BRANDS

Audi pride dented by Mercedes’ superior 2nd quarter and first half profit margin 

Published: Wed, 29th July 2015 14:14:19 GMT
 

Mercedes Cars 2015 profit margin Q2

After a notable loss of stored up heat in the world’s luxury car market, Audi narrowly avoided the upset of finding itself outsold globally by hard-pushing Mercedes during this year’s first half. 

But today’s high-flying Mercedes car division, after cutting Audi’s shrinking global volume sales lead to less than 4,000 units at this year’s halfway stage, scored a spirit-boosting victory nevertheless by narrowly outperforming the brand with the four rings with a superior 2nd quarter and first-half profit margin

While Audi’s 2nd quarter operating margin remained stuck at 9.9 per cent, Mercedes Cars – a timely reminder of its ballooning good fortunes – upped its second quarter pre-tax margin by 2.6 percentage points to 10.5 per cent. 

For the first half, Mercedes’ margin rose 2.5 percentage points to 10 per cent. Audi’s margin slipped to 9.8 per cent from 10 per cent
...more

MORE LIKE THIS:

> Mercedes Q1 margin hits 9.4%  05 May 2015


> First speed bumps for China’s previously speeding luxury car bandwagon 11 Jun 2015


> Mercedes on track to relegate Audi into 3rd slot in global prestige car sales 23 Apr 2015


 

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