Halfway through the current year, Nissan’s LEAF has scooped the coveted title of top-selling electric car in Western Europe by the narrowest of margins, beating Renault’s fast gaining ZOE in a photo finish into the runner-up slot with a winning sales margin of just 200 units, according to AID’s exclusively compiled figures
The implied bullishness in recent ZOE sales is deceptive.
That’s driven home by AID figures showing that this June the LEAF was already left way behind in the dust by newly crowned electric car leader ZOE.
Renault ZOE's West European June
Nissan LEAF's West European June
Whereas ZOE’s newly gained home advantage propelled its June sales in Western Europe to a chart-topping 2,380 units - of which 1,482 were registered in France - same month West European sales of its Japanese LEAF half-brother reached just 1,460 units.
Given recent developments in ZOE’s French domestic backyard, the question is not so much if, but by how much today’s hot-charging ZOE will outsell LEAF in Western Europe this year.
Other than that, the intriguing question now remains as to what exactly is the root cause of ZOE’s markedly sharper competitive edge on home turf during recent months?
The really big question, however, is whether this is just a momentary blip sparked by a potent but time limited shot in the arm or the start of a truly historical long-term trend.
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