From caterpillar to butterfly - Škoda stands out as one of the few all-round success stories in
Europe’s cut-throat mass car market
Whichever way true and sustainable commercial success in today’s car world is measured,
Volkswagen’s Škoda brand stands out as an outstanding winner on all counts.
Škoda’s 2014 West European sales tally - Highest on record
So much so in fact, that Volkswagen’s most
senior thinkers are now seriously contemplating to fill the void left by continuously upwardly moving Škoda
with a new budget brand.
But that’s not all.
After digesting the brand’s simply astonishing transformation from its formerly held ugly-ducking
to swan status, some outspoken Volkswagen thinkers will privately concede that in today’s crucial
image and consumer perception terms Škoda’s cars have continuously edged closer and closer to the strong and
long-envied image of the group’s Volkswagen brand products.
Expressed in broad brush terms, a better built Volkswagen for the thinking man.
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DEPTH WEST EUROPEAN CAR SALES REPORT FOCUSING ON Škoda