The day that both Russia’s political thinkers and Lada’s French masters have now been dreading for years has arrived: Formerly state-controlled Lada, that traditionally generated the bulk of its revenues and profits in its domestic Russian market, is now being outsold by a foreign western carmaker.
That’s the first time that Lada, the country’s number one carmaker, has fallen to second place in Russia’s formerly fast-expanding car market, which, when judged on pre-crisis form, was widely expected to overtake Germany as Europe’s biggest car market.
Particularly galling, despite coping better than most with this year’s chill ill wind of change on the notably leaner domestic car sales front, Lada is still suffering the humiliation of seeing its domestic car sales outstripped by a harder trying importer.
Despite a marginal rise in domestic market share, in both May and during the five months to date Lada has slipped into the runner-up slot...more
LIKE THIS: >
Nissan/Datsun - Cannibalisation could be a worry
07 Apr 2015
MORE LIKE THIS:Russia’s new car sales falling like a stone 07 Jul 2015
> Nissan/Datsun - Cannibalisation could be a worry 07 Apr 2015
Please note that eagleAID.com is a subscriber-only site, and as such it can only be viewed by subscribers to the newsletter.