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STOCK MARKET VIEW 
Mercedes’ Smart subsidiary has stopped losing money

Published: Tue, 23 June 2015 14:28:19 GMT

Smart fourtwo 2015 MY x2 orange and white

“We are not planning an SUV, but never say never” - Mercedes’ Smart subsidiary has stopped losing money, although it won’t say how much it is making

This is good news for parent company Daimler shareholders because Smart came top of a champion life-time money losers survey last year organised by Bernstein Research, which showed the car lost a total of about $4.6 billion over the lifetime of the Mark 1 project, the equivalent of $6,100 per car.

The Mark II Smart is now on the road, made in partnership with Renault of France to cut costs, and according to Smart CEO Annette Winkler the car is contributing positively to Mercedes’ bottom line. 

She declined to be more specific after giving a speech at the Automotive News Europe Congress in Birmingham, and wouldn’t offer any sales projections for the two-seat fortwo, which sells globally, or the forfour on sale in Europe. 

The sales ratio is about two thirds for the two seater, she said. 

An electric Smart will go on sale next year
...more

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