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NEW PRODUCT
Not a Driving Machine – 1st FWD BMW aims for niche that is no longer hot

Published: Tue, 23 June 2015 13:13:09 GMT

BMW 2-Series Active Tourer AID Newsletter New Product Evaluation

New Active Tourer, first BMW-badged car with front-wheel-drive, has been developed to do battle with same concept Mercedes B-Class and Volkswagen’s roomier family size Golf Sportsvan. UK prices for BMW’s first-ever People-Carrier start at £22,475 for the manual 136PS 3-cylinder petrol-fuelled 218i

Since time immemorial, BMWs cars stood out of the crowd as rear-driven driving machines for the better heeled enthusiast driver. 

Given BMW’s traditional hunting grounds, the decision to also field a mundane, roomier than average, front-driven and comfortable People-Carrier - conceived chiefly for your everyday family with the versatility to accommodate family bikes for the weekend trip - may sound like a contradiction in terms. 

£22,475
Price for BMW 2-Series Active Tourer 136PS 3-cylinder petrol-fuelled 218i 


On first sight, BMW’s newly launched 2-Series Active Tourer simply couldn’t be more distant from the deeply ingrained BMW image of sporty, young, sexy and upmarket. 

So what has led to the potentially far-reaching decision to depart its long-trodden path?
...more


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