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WESTERN EUROPE EXCLUSIVE FOR AID NEWSLETTER READERS
In Europe Honda is taking a battering

Published: Tue, 16 June 2015 11:45:00 GMT

Honda West European Market share history 1995 to 2015

In every edition AID now pays close attention to the European failures and successes of one particular carmaker Ė this time itís Hondaís turn...

Synonymous with the Great Old Duke of York, Honda moved all the way to the top of the hill with a highest-ever 1.9 per cent West European market share in 2007, only to march down again during the following years

0.9%
Honda's West European YTD market share - 37 year low


Testament to Hondaís deeply entrenched woes, during the five months to May this year its West European market share slipped to a 37-year low of just 0.9 per cent after hitting an even lower 0.8 per cent in May. 

AID reports on Hondaís eye-watering difficulties in Europe, but concludes on the upside that at long last the worst may finally be over.

Figures point to Hondaís continuously slipping European fortunes, characterised by a seemingly remorseless erosion in market share. 

Drawing attention to the battering taken by Honda in West Europeís car sales arena, in these past seven and a half years Hondaís market share in Western Europe has halved. 

Thatís a headlong dive from 1.9 per cent in 2007 to just 1 per cent last year. But thatís not all
...more


MORE LIKE THIS:

> West Europeís May car sales grow at slowest pace in 18 months  16 June 2015


> Ford of Europe fails to shake off crippling sales woes  09 June 2015


> PSA hits rock bottom  22 April 2015


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:
by country
MAY 2015 V May 2014
5-MOnths 2015 v 5-Months 2014


WEST EUROPEAN new CAR sales:
by manufacturer and marque
MAY 2015 V May 2014
5-MOnths 2015 v 5-Months 2014


 

 

 

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