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WESTERN EUROPE EXCLUSIVE FOR AID NEWSLETTER READERS
Ford of Europe fails to shake off crippling sales woes

Published: Tue, 09 June 2015 13:14:08 GMT

Ford of Europe 20 year sales history market share

Characterised by a continuing erosion in market share and awash in red ink, in Western Europe things have not quite gone the Ford way in the past few years, or for that matter the past couple of decades. During the whole of last year, with its car market share skidding to a new record low of just 7.3 per cent, Ford of Europe posted a pre-tax loss of $1.06bn followed by a pre-tax loss of $185m during this yearís first quarter

For industry observers there is precious little doubt, today Fordís European car operation is little more than a pale shadow of its glorious former self. 

When judged from its recent performance, it isnít difficult to conclude that those charged with stemming the ongoing slide in Fordís West European market share fortunes, accompanied by the fast flow of red ink seen during the recent past, are confronted by an unenviable task, that is not only uphill and rocky, but also long and arduous. 

The most telling sign of Fordís hitherto vain efforts to stem, let alone reverse its market share erosion, during the first third of this year its grip on a recovering market has continued to weaken.

Thatís a dip to 7.3 per cent from the 7.5 per cent still held a year ago, thus keeping Ford on track for yet another all-time low in the current year
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DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

FORD EUROPEAN new CAR sales:
by country, MARKET SHARE, SALES HISTORY


 

 

 

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