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WESTERN EUROPE 
Hard-pressed PSA remains mere shadow of its former self

Published: Wed, 27 May 2015 08:55:19 GMT

PSA in-depth article and analysis

The good news for PSA Peugeot-CitroŽnís newly arrived bigwigs is that in terms of financial health PSA has been wheeled out of intensive care, thanks in large measure to vital cash injections from both Dongfeng and the French government. The not so good news is that PSA is still struggling to get decent prices for its cars, thereby limiting its endeavours to make some decent returns on the now closely watched profitability side of its business

PSA, after hitting a sweet spot in its European car sales history in 2002, when its car sales share had rocketed to 15 per cent from just 11.3 per cent in 1997, simply failed to hold that high level.

Since its recent peak in 2002 PSAís region sales share has continued to slip. 

By 2007 it had lost almost 2 percentage points, trimming its car sales share in Western Europe to just 13.1 per cent. If that werenít bad enough, and yet another half decade further down the road, by close of 2012 PSA was left with just 12 per cent of West Europeís car market. 

But worse was in store
...more

MORE LIKE THIS:

> PSA hits rock bottom   22 Apr 2015


> All is not lost for Europeís long-squeezed volume carmakers  13 April 2015


> Is this the first sign of a great European†turnaround story?  10 April 2015


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:
by country
APRIL 2015 V APRIL 2014
4-MOnths 2015 v 4-Months 2014


WEST EUROPEAN new CAR sales:
by manufacturer and marque
APRIL 2015 V APRIL 2014
4-MOnths 2015 v 4-Months 2014


 

 

 

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