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Mercedes Q1 margin hits 9.4% - Mercedes’ comeback still in full swing helped by rich mix and China

Published: Tue, 05 May 2015 12:06:14 GMT

Mercedes- Benz passenger cars profit margin history AID Newsletter graph

Mercedes - Daimler’s luxury car arm - true to its upbeat earlier forecast for the current year, has made a flying start into 2015 

Driven in large measure by a double-digit car sales expansion in China’s prestige car market and a near 13 per cent sales gain in Western Europe, Mercedes’ high-flying car offshoot increased its first quarter sales revenue by 15 per cent to €19.5bn. 

That follows a slightly stronger 18 per cent jump in global car sales to 459,708 units.

The steep rise in sales is due partly to the expected initial sales bounce from its newly rolled out Smart range, a product jointly developed with Renault

Nevertheless, excluding Smart, global sales of the Mercedes brand rose 14.8 per cent to close on 430,000 units, paced by a faster 16.6 per cent jump in China
...more

MORE LIKE THIS:

> Mercedes on track to relegate Audi into 3rd slot in global prestige sales arena  23 Apr 2015


> True vintage year for Mercedes  12 Feb 2015


> Audi forced to dig deeper to retain coveted No 2 Global prestige sector slot  27 Jan 2015


 

 

 

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