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WESTERN EUROPE
PSA hits rock bottom
Peugeot-CitroŽn, dragged down by DS brand, slips to all-time low in Europe

Published: Wed, 22 Apr 2015 15:22:09 GMT

Citroen stand 2015 Paris Motor Show

The casual observer of West Europeís comparatively lively car sales scene could be puzzled by the mixed signals being sent out by PSA. While Peugeot did well to keep its first quarter sales in line with the overall market, its newest baby, the CitroŽn-based DS brand, was left way behind in the dust. Thatís an ominous plunge of more than 15 per cent in both March and the year to date. 

For PSA, thatís means a markedly slimmer 10.9 per cent first quarter sales share, dropping to an even lower 10.4 per cent during March itself.

So while its Renault rival ended this yearís opening quarter with an unchanged 9.1 per cent group car sales share in Western Europe, after climbing for two yearís running to a 4-year high of 9.3 per cent during last year, PSA slipped to a new all-time low of 10.9 per cent. 

Put into perspective, that compares with last yearís 11 per cent; also an all-time low
...more


MORE LIKE THIS:

> All is not lost for Europeís long-squeezed volume carmakers  13 April 2015


> Is this the first sign of a great European†turnaround story?  10 April 2015


> Burst of spring sunshine for Europeís fast-melting†car market  10 April 2015


DATA AVAILABLE TO SUBSCRIBERS WITH THIS ARTICLE:

EUROPEAN new CAR sales:
by country
MARCH 2015 V MaRCH 2014
3-MOnths 2015 v 3-Months 2014


WEST EUROPEAN new CAR sales:
by manufacturer and marque
MARCH 2015 V MaRCH 2014
3-MOnths 2015 v 3-Months 2014


 


 

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