INDONESIA
AID
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When the autoindustry’s strategic planners gaze into their cloudy crystal balls to see what Indonesia’s vehicle market will look like in a decade or two from now, they like what they see Currently the 4th most populous country on earth with a population of around 237 million, Indonesia has been on the carmakers’ radar for some time. Just like China, India and Brazil, to global autoindustry majors - always on the look out for potential future markets - Indonesia now offers the mouthwatering prospect of a forever-widening circle of new future car owners. It is that likelihood that has proved such a magnet in recent years. European carmakers, and VW in particular, were first to establish a lasting initial foothold and eventual market dominance in China. Today China ranks as the world’s far and ahead biggest car market. This development was mirrored to a large extent in Brazil; also a BRIC member. In contrast, Japan’s autoindustry giants have repeated that pioneering development effort in both India, Thailand and Indonesia, to name just three of many regional markets ...more MORE LIKE THIS: > Global car sales zoom to new record high, fifth record in a row 12 January 2015 > Brazil’s move from fast Samba to sobering austerity blues 16 Mar 2015> Signs that India’s car sales motor is spluttering back to life 18 Aug 2014AID
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